US coffee chain Starbucks has come under fire for a new logo that critics say is offensive and overly graphic.

The Resistance, a US-based Christian group, has called for a national boycott of the coffee-selling giant.

It says the chain's new logo has a naked woman on it with her legs "spread like a prostitute... The company might as well call themselves Slutbucks".

Starbucks says the image - based on a 16th century Norse design of a mermaid with two-tails - is not inappropriate.

Rather, the image is a more conservative version of the original Starbucks design, which hung above the chain's first store when it opened in Seattle's Pike Place Market in 1971.



You decide:

From: [identity profile] spacelem.livejournal.com


Hang on, how old is this? I thought the new logo has been around for years already.

From: [identity profile] original-aj.livejournal.com


The story is new, the logo's old. The nutters just hadn't paid attention before.
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From: [identity profile] feorag.livejournal.com


Indeed, it's a variation on the original logo.

The coffee they are selling with this logo is also not burnt, and almost drinkable.
.

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